Googie fairytaleOld Colorado City, CO

Sno-White sign sketch by Chandler O'Leary

I’m utterly amazed that this sign is still here; that I can refer to it in present tense, rather than with “Once upon a time.” I’m gobsmacked that it’s been so lovingly maintained; that (with the exception of switching from white to its current blue) the lettering is completely unchanged; that the façade is still white as the name suggests. I remember passing this sign a million times as a kid, and being attracted to it even then. I have a sneaking suspicion that this sign may be the reason I ended up becoming a lettering artist—that Sno-White taught me to love a slab serif and a good old-fashioned script.

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Comments (2)

  1. Gabby

    Chandler! I LOVE to pass by this place when I go home. It’s in such an odd place too because
    it doesn’t look like it belongs. So cool to see this. p.s. I have a thing for jackalopes too. I swore
    they were real when I was a kid, and I spoke truth only a couple years ago about them being
    real to a friend, and they busted out laughing… now I know. ha, I still love them.

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