A street corner named desireNew Orleans, LA

New Orleans sketch by Chandler O'Leary

People like to categorize cities by things like food, or architecture, or climate, or whatever. Me? I like to categorize places by their signature style of lettering. So if I want midcentury neon Googie script, I might look along Route 66. For a good all-purpose wild-west Clarendon, look no further than Wall Drug. But if I want beautiful inlaid tile street signs, I’m heading straight for New Orleans. It’s not just the tile, either—the lettering itself is so unique it’s become an icon of the Crescent City.

Good thing, too—no offense to the designers of Highway Gothic and other wayfinding typefaces, but the French Quarter deserves something a little fancier than your standard green street sign.

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