Where the Heck?Wall Drug, South Dakota

Wall Drug billboard sketches by Chandler O'Leary

I was born 50 miles west of Wall Drug. True story. I think, therefore, that my undying love of roadside attractions is imprinted on the genetic level.

Even if you don’t have this place in your DNA, it’s pretty hard not to be curious about something hawked by a hundred billboards as you drive through the back of beyond.

Wall Drug sketch by Chandler O'Leary

Then again, if you hate jackalopes, it’s best to turn back now. If, like me, you adore them—well, you’ve come to the right place.

Wall Drug sketch by Chandler O'Leary

The souvenirs ain’t cheap, but you can fill your travel-weary belly for next to nothing. There’s the five-cent coffee (not bad!), the free ice water (alkaline!), the ho-made doughnuts (pretty dang good!), and various hot-meal items (absolutely terrible!).

Before you leave, be sure to see the creepy animatronic Gold Rush puppets sing “North! To Alaska.” (Sorry, no sketch of that. I was too scared.) And when you hit the road again, you’ll be able to look back and see the 80-foot dinosaur standing vigil, waiting for your return.

So if you go—send me a postcard, will you?

Wall Drug sketch by Chandler O'Leary

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Comments (3)

  1. Alouise

    I love road side attractions like this. I actually almost got to drive through South Dakota a couple months ago, but I was short on time and had to take a different route. One day I’m going to make a pilgrimage here. It looks amazing.

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