This post is part of an ongoing series called 66 Fridays, which explores the wonders of old Route 66. Click on the preceding “66 Fridays” link to view all posts in the series, or visit the initial overview post here.
Route 66 wouldn’t be Route 66 without its bevy of American-Indian cultural appropriation kitsch. The sheer number of faux teepees, tomahawks, totems and trading posts along the Mother Road is staggering—the number of details they get wrong even more so (like, ahem, teepees in the desert Southwest). Still, these wrongheaded landmarks are a huge part of the route’s history, and I’d be remiss if I didn’t mention them here.
Most famous of all are the two (two, I say!) Wigwam Villages that still beckon travelers from the roadside—and these were actually part of a chain of seven motels that stretched from Florida to Kentucky to California in the 1940s and 50s.
The one in Holbrook, Arizona is the most well-kept of the two remaining villages, and is decked out with a ring of restored vintage cars and its original “Sleep in a Wigwam” billboard.
Its sister site in California once displayed a much earthier sign: “Do It in a Teepee,” (actually, the sign is still there, just tucked away in the back of the property) which contributed to a seedy reputation that the current owners are trying hard to overcome.
If these motels seem oddly familiar to you, imagine this sketch displaying a ring of giant traffic cones instead of teepees, and it’ll click: the San Bernardino Wigwam Village was the inspiration for the fictional Cozy Cone Motel in the Pixar film Cars.
I didn’t get a chance to “sleep in a wigwam” on this trip, but it’s just as well. As much as I love themed roadside kitsch, I don’t love cultural appropriation—particularly the American Indian variety.(Don’t even get me started on fashion models wearing war bonnets, or kid’s-room teepees at the Baby Gap.) Still, I’m glad to see these motels being preserved—Route 66 doesn’t need to lose any more of its landmarks.