The White Stag sign is the jewel in the Northwest’s neon crown. By day it frames patches of the Portland skyline; by night it’s a diamond-bright beacon of riotous flashing color. And in the holiday season, the stag masquerades as a certain reindeer we all know.

I think this just might be my favorite thing in all of Portland—and in a city bursting with my favorite things, that’s no mean feat.